Bio: Dr. Anita Basalingappa is Professor in Marketing and Chairperson – Online Programs. Prior to joining MICA, she was associated with Vishesh Advertising Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and Karnatak University, Dharwad.
She has research and teaching interests in Marketing theory and Critical Marketing. Her current areas of interest also include marketing and competition, understanding social media as brands and social media behaviour, marketing decision-making, clothing as communication and CSR. In the past, in 2008, she has also worked on ‘Introducing Common Market Identity’ during her fellowship at Judge Business School and Sidney Sussex College, University of Cambridge, Cambridge, UK. She has been teaching MARKSTRAT, Return on Marketing Investment/ Metrics and Measurement in Marketing, Marketing Theory, Customer Relationship Marketing, Services Marketing, Brand Theory and Research and Blue Ocean Strategy Simulation across programmes at MICA since 2004.
In addition, she has served as Chairperson of the marketing department for 4 years, Admissions committee for 3 years, FPM Program for 3 years and Research Committee for a year at MICA, apart from being a member on various other committees.
She holds a Bachelor of Science (Honours) degree in Mathematics, an MBA in Marketing and a Ph.D. in Customer Relationship Marketing from Karnatak University, Dharwad, India.
Abstract: Learnings from marketing education as you grow in your professional and personal lives in this competitive world.